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BTL Below The Line Activity

B elow the line (BTL) advertising is more one to one, and involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale, on the roads through banners and placards. It could also involve product demos and samplings at busy places like malls and market places or residential complexes. For certain markets, like rural markets where the reach of mass media like print or television is limited, BTL marketing with direct consumer outreach programmes do make the most sense


Other BTL activities could include roadshows, or moving hoardings with the ad of the product, and vehicles with promotional staff interacting with people demonstrating the product and distributing literature on the product. BTL advertising is advertising that uses less conventional methods of advertising that the specific channels of advertising. BTL promotion might include direct mail promotional campaigns, PR and sales promotions which are handled directly by the company itself or outsourced to specifically PR agencies and sales promotion agencies and may or not be related to the advertising campaign. BTL advertising might include email campaigns, telemarketing, etc with targeted groups of potential clients. Says Megha Ghosh, Account Director, Client Services at Encompass, “BTL is preferred on several occasions but the foremost would be when you need to have a personal interaction with the consumer.”




Out of Home Branding

Own 400 Sites across Maharashtra

Rights of selling stations boards across various Railway stations in Mumbai.

Rights of Display of Glow Balls at various Railway Stn.s in Mumbai & Airports such as Pune, Indore, Bhopal, Vadodara, Ahmedabad, Surat etc.

Rights of Digital Scrolls at key locations in Mumbai.

Rights of Garden Beautification under CSR Liaisoned with MCGM, PWD,MSRDC etc.

A complete state of the Art workshop for BTL activities such as Non-lit boards, Glow sign boards , ACP etc.

Pan India presence for all BTL activities such as Shop Branding , Merchandising, In shop Branding, Activations ( Urban & Rural ), Events, Exhibitions.


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