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TL or below the line activation, is one of the most effective forms of marketing as it involves the consumer, unlike traditional forms of media. Even with a low budget, a lasting impression can be made on the mind of the consumer. The flexibility of the medium allows for endless innovation. BTL activation can be undertaken in any form such as van activation, on-ground activation, etc. and can be customized according to the nature of the product. BTL Activities & Promotions Event Plus is a prominent market leader in event management and also for providing complete solutions and services for all BTL activities concerning the event. Our dedicated team of designers bring your vision to reality and bring you the best-in class solutions for your events such as Road Shows, Mall Promotions, Product launch, Brand Activation, Dealer meets to name a few. We can create outstanding Below-The-Line (BTL) options like balloon advertising to add to your marketing strategy in the most efficient manner for targeting a geographically specific group. Our complete range of solutions makes sure to give you a stress-free
experience by every BTL promotions for all your major events.

. (BTL) advertising is more one to one, and involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale, on the roads through banners and placards. It could also involve product demos and samplings at busy places like malls and market places or residential complexes. For certain markets, like rural markets where the reach of mass media like print or television is limited, BTL marketing with direct consumer outreach programmes do make the most sense

Other BTL activities could include roadshows, or moving hoardings with the ad of the product, and vehicles with promotional staff interacting with people demonstrating the product and distributing literature on the product. BTL advertising is advertising that uses less conventional methods of advertising that the specific channels of advertising. BTL promotion might include direct mail promotional campaigns, PR and sales promotions which are handled directly by the company itself or outsourced to specifically PR agencies and sales promotion agencies and may or not be related to the advertising campaign. BTL advertising might include email campaigns, telemarketing, etc with targeted groups of potential clients. Says Megha Ghosh, Account Director, Client Services at Encompass, “BTL is preferred on several occasions but the foremost would be when you need to have a personal interaction with the consumer.”